Overview:
True North Automotive, the only full-service mechanic shop in Tumalo, Oregon, needed a website that reflected their trusted reputation and broad range of services — from everyday repairs to commercial fleet maintenance. Their original site, built in Wix wasn’t mobile-friendly, lacked clear service breakdowns, and didn’t align with the professional, reliable experience they deliver in person.

Challenge:
As Tumalo’s go-to auto shop, True North serves both local residents and businesses. But their website wasn’t doing them justice. It lacked structure, visual appeal, and strong calls to action — making it difficult for visitors to find what they needed or take the next step.

We needed to:

• Overhaul the site’s design and navigation for clarity and professionalism

• Write and organize service pages to improve SEO and user experience

• Create clear pathways for everyday customers and fleet service clients

• Improve mobile usability and encourage more conversions

Solution:

Strategic Redesign in Wix:
Staying on the Wix platform for ease of use, we rebuilt the site from the ground up using a modern layout, mobile-optimized structure, and a design that reflects the shop’s no-nonsense, high-quality service.

Service-Based Navigation:
We introduced a dropdown “Our Services” menu with dedicated pages for each offering — from brake repairs and oil changes to engine diagnostics and fleet maintenance — making it easier for customers to find what they need.

Stronger Branding & Design Hierarchy:
We incorporated bold headings, consistent colors, and more intuitive layout elements to improve readability and build trust. The new site feels local, professional, and approachable — just like their service.

SEO-Optimized Content & Structure:
Each service page was written with search performance in mind, complete with optimized meta descriptions, relevant keywords, and clear copy to support both rankings and conversions.

True North Automotive’s new website finally reflects the quality, care, and capability that have made them a trusted name in Tumalo. Whether it’s a simple oil change or a full fleet service plan, customers can now find what they need — and book with confidence.

Check them out today! www.truenorthautomotive.com