Case Study: Handyman Service Overhaul

Overview: Aperion Management Group, a leader in HOA management across Oregon, needed a website that matched the professionalism, scale, and forward-thinking nature of their growing brand. Their old site was clunky, outdated, and tough to navigate — not reflective of their values or capabilities.

Challenge: Aperion serves dozens of communities across the state, with services ranging from full-service management to developer consulting. But their website didn’t show that. It lacked structure, warmth, and clear pathways for different users (board members, homeowners, prospective clients).

We needed to:

• Reorganize the site to clearly guide users by service type or audience.

• Elevate the visual design and better utilize their strong brand colors.

• Implement SEO best practices and improve mobile responsiveness.

Solution:

• Complete Redesign in Squarespace 7.1: We moved them Weebly, giving us access to modern design tools, updated layouts, and better performance.

• Audience-Centered Navigation: We created clear user flows for homeowners, board members, and developers, ensuring the right people find the right information fast.

• Modern, Polished Design: We used Aperion’s branding in a more deliberate way — adding color, hierarchy, and imagery that balances professionalism with approachability.

• Optimized for SEO & Growth: New copy, SEO page descriptions, and page structures were implemented to help them get found — and trusted.

  Aperion’s new website is now fully aligned with their mission: building better communities through excellence and integrity.

Visit their website today! www.aperionmgmt.com